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Let’s Work Together
team@ecrubox.com

 

Drop us an email and let our team help your team make some business magic.

Ecrubox Digital Ltd.

First Floor
Royal Porcelain Works
Severn Street, Worcester
WR1 2NE
+44 1905691300

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THE GOAL

The Ecrubox team have a huge amount of experience in Ecommerce, not only from a digital marketing and campaigns perspective, but also from a website and UX perspective, ensuring that campaigns aren’t only driving relevant users, but that those users have the best possible shopping experience once they’re on-site and that they turn into happy – and repeat – buyers in the future.

Furthermore, Ecrubox appreciates the fine balance between shopping channels and will support Varley with a strategy that will help them increase their brand site sales whilst also elevating brand awareness on the whole, which should increase sales across all channels combined including third party retailers.

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OUR WORK

Varley was interested in working with a digital marketing partner to help them grow their online presence through search engine marketing, PPC, and Paid Social with an aim to increase brand awareness to the right audiences, engage with these audiences to push them through to consideration, and then pushing them through to conversion via cleverly curated cross-channel remarketing campaigns.

Paid Social

The Paid Social team saw an opportunity to reach wider audiences through targeting similar/ rival brands, as well as broadening interest targeting at the awareness stage. Their strategy helped to increase sales and revenue.

 

 

Pay Per Click

The key target for this luxury activewear brand was to achieve a ROAS of 4 in the first three months, and then use subsequent months to work on building this up further, growing their brand awareness and own-brand website sales in the UK and USA as well as supporting the brand for their retailers. All of this has been achieved and results are continuing to excel as the strategy develops. 

SEO

 Our plan was to monitor competitors’ backlink profiles and explore email outreach plans to target blogs, journalists, etc. We sought to monitor image attribution via reverse search to ensure and capitalise on backlinks via images used from the site, disavowing as necessary.

 Content

A key part of the strategy was to manage the brands organic social, interacting with users and posting regular, engaging content.

Digital Strategy

We helped Varley to develop its global digital strategy to help increase worldwide sales and revenue. We worked closely with them to identify key opportunities and audiences driving results.

 

Reporting & Insight

As well as daily as optimisation and monitoring of insights, we also produced an in-depth monthly report to summarise activity and results.

THE RESULTS

Over the time that Varley worked with Ecrubox, the brand saw…

Website Visitors

Increase in traffic:

2019-2020

 UK 145%

 US/Ca: 167%

Increase In Revenue

Increase in revenue: 

2019-2020

UK 151% 

US/Ca: 89%

Leads

500% increase
in relevant leads via the website
2018 v 2017

Brand

903% increase
in brand presence on Facebook
2018 v 2017

GET IN TOUCH

Are you interested in increasing brand awareness and improving lead generation for your business? Find out how we can help you with your next digital project.

Contact us today for a no-obligation consultation and quote.