The Ecrubox team have a huge amount of experience in Ecommerce, not only from a digital marketing and campaigns perspective, but also from a website and UX perspective, ensuring that campaigns aren’t only driving relevant users, but that those users have the best possible shopping experience once they’re on-site and that they turn into happy – and repeat – buyers in the future.
Furthermore, Ecrubox appreciates the fine balance between shopping channels and will support Varley with a strategy that will help them increase their brand site sales whilst also elevating brand awareness on the whole, which should increase sales across all channels combined including third party retailers.
Varley was interested in working with a digital marketing partner to help them grow their online presence through search engine marketing, PPC, and Paid Social with an aim to increase brand awareness to the right audiences, engage with these audiences to push them through to consideration, and then pushing them through to conversion via cleverly curated cross-channel remarketing campaigns.
The Paid Social team saw an opportunity to reach wider audiences through targeting similar/ rival brands, as well as broadening interest targeting at the awareness stage. Their strategy helped to increase sales and revenue.
Pay Per Click
The key target for this luxury activewear brand was to achieve a ROAS of 4 in the first three months, and then use subsequent months to work on building this up further, growing their brand awareness and own-brand website sales in the UK and USA as well as supporting the brand for their retailers. All of this has been achieved and results are continuing to excel as the strategy develops.
Our plan was to monitor competitors’ backlink profiles and explore email outreach plans to target blogs, journalists, etc. We sought to monitor image attribution via reverse search to ensure and capitalise on backlinks via images used from the site, disavowing as necessary.
A key part of the strategy was to manage the brands organic social, interacting with users and posting regular, engaging content.
We helped Varley to develop its global digital strategy to help increase worldwide sales and revenue. We worked closely with them to identify key opportunities and audiences driving results.
Reporting & Insight
As well as daily as optimisation and monitoring of insights, we also produced an in-depth monthly report to summarise activity and results.
Over the time that Varley worked with Ecrubox, the brand saw…
Increase in traffic:
Increase In Revenue
Increase in revenue:
in relevant leads via the website
2018 v 2017
in brand presence on Facebook
2018 v 2017
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