5 Top Benefits Of Email Marketing
Ever considered email marketing as part of your strategy, and then decided against it? Do you think it’s a thing of the past, and the only way to communicate to your audience is on social media? Well, we have news for you! It’s a missed opportunity to so many brands as they have misjudged the marketing channel, or are attempting to utilise it, but are not seeing sufficient results, because they are doing it all wrong.
Sometimes you have to think outside of the in(box) if you want your message to be opened. And when you do, wonderful things can be happy both to your ROI and growth. Here are the top 5 benefits to consider when thinking about the budget for email marketing.
- Email is almost 40 times more effective than Facebook and Twitter combined in helping your business acquire new customers. (McKinsey)
- According to 80 percent of professionals, email marketing drives customer acquisition and retention. (eMarketer)
- Email marketing is more likely to drive sales than social media marketing. (Optinmonster)
Get To Know The Receiver
Yes it’s true, if your email is general, no one will want to read it. It’s impersonal and there is no value in it, and it’s definitely not helping your customer. When you strategise your email campaigns and think about the intention and purpose behind your messages, those emails will get opened. Email marketing allows you to segment your customers into different lists based on their preferences to send highly personalized content. Real results come from considering every layer of the email, from crafting the perfect subject lines to images that resonate with your customer, and valuable content that helps your audience, email is the perfect channel to deliver those personal- feeling messages.
Give your audience a chase to opt out if they want to. Of course that’s not our preference, but no one likes spam! Creating a permission-based email list that includes a checkbox for users to opt-in to your mailing list ensures that a customer knows which emails they’re signing up for, and how often they’ll be receiving emails from you.
Cer-ching! We all like the sound of the money drop, and even though sales might not happen straight away, with the right strategy and personalised approach you can rest assured there are multiple ways to boost sales with email marketing. You can use it to re-engage with customers that have not purchased from you in a while, sell to prospects, boost referrals and upsell to customers. According to a report from the Direct Marketing association, 66 percent of consumers have made a purchase online due to an email marketing message.
When your content resonates with the user, they are more likely to want to take action. By promoting your business through email marketing, it gives them the chance to make a purchase right from their phone or laptop.
Sending an email to a customer is a new way of telling a story. You have the opportunity to bundle together social media content, links to posts, additional updates and your latest brand news all in one place. If your subject line is appealing, and they have opened up the email- you have their attention- so make it worth their time. Make sure their is a familiarity to the tone of your message, spotlight featured content and make sure it engaging.
Reporting helps you learn what works.
To get the most out of email marketing, you need to be able to track and measure your success over time. By doing this, you can improve areas that are lacking and improve over time. To do this, you need to make sure that you are tracking the right metrics which includes open rate, click through rate, conversion rates and many more.
Interested in learning more about how email marketing can work for you? Contact the team today to find out more.